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The Impact of E-Commerce on Consumer Purchasing Behavior (A Field Study at New Park Food Industries company)

The College of Financial and Administrative Sciences
September 1, 2025 by
The Impact of E-Commerce on Consumer Purchasing Behavior (A Field Study at New Park Food Industries company)
Yarmouk Private University
consumer purchasing behavior at New Park Dairy and Cheese Company in
Damascus. To achieve this objective, the researchers employed a descriptiveanalytical approach. The study sample consisted of all employees at New Park
Dairy and Cheese Company, including senior management and departmental
staff, totaling 100 individuals. Of these, 80 were deemed suitable for analysis.
The researchers distributed the data collection instrument electronically, and the
Statistical Package for the Social Sciences (SPSS) was used to analyze and test
the hypotheses.
The study yielded several key findings, most notably the high relative
importance of both e-commerce and consumer behavior at New Park Dairy and
Cheese Company in Damascus, and the statistically significant impact of ecommerce on consumer behavior at the company. In the company under the
study.

Supervisor

Dr. Lilan Mohammed

Committee


Students

Emad Ayman Abdel Ghani - Mona Al-Awf - Sidra Shaheen
The Impact of E-Commerce on Consumer Purchasing Behavior (A Field Study at New Park Food Industries company)
Yarmouk Private University September 1, 2025
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